Content Strategy

Content Strategy making brands unforgettable

More than content. It's conversion, by design.

Content Strategy that PutsYour Brand on the Map

It all starts with a plan. K4 are your content marketing strategy experts, building a roadmap that takes your brand to your wildest dreams. Underpinned by scroll-stopping content from our in-house videography teams, your new strategy is ready to set the world on fire, delivering the views, clicks, and sales you need for success.

Beyond the final cut

A smarter approach to content marketing strategy

Knowing where and when to strike is key, but it’s how you do it that gets your brand noticed. At K4, our secret for success is bringing content marketing and video production under one roof, delivering a seamless client experience that blends smart creative with smarter strategy.

Our in-house marketing team has complementary skills in social media marketing, and a talented team of videographers with deep experience in social media video production and content, you have everything you need to dominate the feed, grabbing attention wherever your audience is.

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Commercial
Events
Documentary
Medical
Hospitality

ADVERTISING EXPERTISE + VIDEO INNOVATION

Video

Director / Producer

Marketing Director

Sam is an award-winning filmmaker with over 15 years in the industry. His work spans Netflix, SBS, Amazon Prime, and Apple TV — as well as write-ups in The New York Times and The Guardian UK. Rojie brings 14 years in marketing and advertising, founding four brands along the way.

Together, they share a singular focus: creating video content that moves people — and moves the needle.

That’s how K4 was born.
Not just a production house. A creative partner for ambitious brands ready to lead.

— Sam Odlum & Rojie Tadros

K4 founders

Brandswe work with

Always original, always creative

crafting content for websites, social media, and more

Choose to stand out. K4 delivers the engaging, high-impact video production your brand needs to become truly unforgettable.

Led by visionary directors and producers with credits on Netflix and Amazon Prime and packed to the rafters with talented marketers and cinematographers, it’s no wonder our creative advertising agency is the preferred partner of businesses big and small looking to elevate their brands. Book a discovery call today and find out why.

Fromguesswork to growth

Stop creating content for the sake of it. A powerful content strategy is the difference between making noise and making an impact. We develop a data-driven blueprint for your brand that ensures every piece of content you create has a clear purpose and a measurable path to ROI.

01

Audit & Insights

We begin with a comprehensive audit of your digital ecosystem. We analyse your existing content, deep-dive into your audience personas, and research the competitive landscape to identify critical gaps and powerful opportunities for your brand to own.

02

Pillars & Funnel

We build the architectural plan for your content. This involves establishing core content pillars, conducting keyword research to capture search intent, and mapping content themes across the entire customer journey, from awareness to conversion.

03

Formats & Channels

We determine the right tools for the job. Based on the strategy, we recommend the optimal mix of content formats—from blogs and videos to podcasts and guides—and identify the most effective distribution channels to reach your audience.

04

Roadmap & KPIs

We deliver an actionable plan. The strategy culminates in a detailed editorial calendar and a clear measurement framework. We define the key performance indicators (KPIs) that will track success, setting you up to execute with clarity and confidence.

Strategiesthat sell

K4 gives you the secret recipe for success, combining engaging creative with targeted strategies to create unbeatable campaigns, unforgettable brands, and results that have be seen to be believed.

Growingyour business

K4 provides the support your brand needs to reach its full potential, delivering captivating content without the wait.

One happy family

K4 brings marketing and videography under one roof, ensuring a seamless handover from final cut to distribution for faster, better results.

Award-winning creative

Talent runs in our blood – K4’s is led by directors and producers with credits on blockbuster Netflix and Amazon Prime feature films.

Quick turnaround

Deep experience and smart production processes allow us to deliver quality work faster, helping you reap the benefits sooner.

Never cookie-cutter

Your business is unique – so is our work. K4 customises every strategy and creative asset to your business, ensuring the best fit.

An award-winning Melbournecontent strategy

It’s not just about being seen, it’s about being remembered. K4 doesn’t do boring, we’re a Melbourne-based creative advertising agency delivering inspired content for your company, helping to make your brand loud, bold, and impossible to ignore.

It’s who we are that makes us different. K4 is one big team, bringing together master marketing strategists with visionary film producers for a complete creative solution. We take you from idea to execution to distribution, helping you find your voice, capturing it with gorgeous creative, and getting in front of your audience to deliver the impact your business needs.

Award-winning creative, literally

K4 is led by directors who’ve developed films for Netflix and Amazon Prime and netted rave reviews from leading publications like the New York Times. We give your brand the red carpet treatment, showing off your brand in its best light and your messaging is always persuasive.

Many talents, all under one roof

One team, everything you need. From concept, shot list, and final cut to distribution plan, our integrated team creates content that not only looks great but gets results.

It's never one-size-fits-all

Your brand is unique, so are our solutions. We start every partnership with a deep understanding of your brand’ goals, market, and context, ensuring that every shot and every strategy is designed to convert.

Questions?We’ve got answers

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